Amy’s Kitchen

As one of the most successful grocery store brands, Amy’s is passionate about providing great, organic vegetarian meals for everyone—and that includes their very own farmers and employees. Amy’s was looking to develop a new online store for employees to purchase frozen and dry goods.

I worked closely with Amy’s to explore rebrand concepts, and provide new visual design elements that show a more reliable and mature design direction. I also led the redesign in the unique online shopping experience, allowing their users to easily create their own bundles and parcel their items by frozen vs dry.

Role: Rebrand Concept, Wireframing, Art Direction, Content Creation, Design + Production
Produced at Lucid Fusion // Creative Director: Adrienne Williamson