California Olive Ranch

Ranked as a trusted brand by chefs and experts, California Olive Ranch is hailed as a perfect gateway brand to the Extra Virgin Olive Oil (EVOO) world with their extensive line of "beginner olive oils".

Knowing that COR's users are primarily new chefs and dabbler homecooks, the goal was to implement an educational experience, and reflect the EVOO enthusiast in alignment with the brand. Users can shop for the right cooking oils using features such as filtering by cooking use or flavor intensity. Instead of overwhelming or intimidating a user with knowledge, we want the site to appear welcoming, friendly, and vibrant with life. 

Role: UX Design + Strategy, Wireframing, Prototyping, Art Direction, Design + Production
Produced at VaynerCommerce

Check it out live at californiaoliveranch.com

Check it out live at californiaoliveranch.com