Crap Eyewear

Gearing up for the launch of their 2018 Spring Collection, Crap Eyewear needed a strong brand presence in their social media channels. Known for their effortless style and killer shades, the aim was to implement that same cool, iconoclastic lifestyle into their posts. I helped concept a series of social media ads for Instagram and Facebook to reflect the local Los Angeles vibe in alignment with the brand.

Role: Art Direction, Social Media Content Creation, Copywriting, Design + Production
Produced at Lucid Fusion // Creative Director: Adrienne Williamson