Flow Hydration

Flow Alkaline Spring Water is a premium, naturally alkaline spring water brand from Canada. Though recent newcomers to the industry, Flow had rapidly established a strong brand identity.

I was assigned to take their new brand and concept a new design direction across an all-new online store. Above all, the experience needed to educate the user about Flow’s commitment to making a greater impact to our bodies, communities, and the environment, while encompassing the fun, vibrant celebration of health and life that is the hallmark of Flow's brand.

Role: Art Direction, Content Creation, Design + Production
Produced at Lucid Fusion // Creative Director: Adrienne Williamson