J.R. Watkins

As a trusted brand since 1868, J.R. Watkins had plans to create a brand new site that focused solely on their home and body line. I was tasked to work closely with the client to introduce a new shopping experience that would encompass the brand's ideology of using high performing, natural, and eco-friendly ingredients. Keeping their site updated and exciting is key. Gotta look fresh!

I was heavily involved in leading UX exploration, concept designs, art direction and production, all the way through to overseeing execution and development. In the end, we created a site with a clean, streamlined shopping process, and a new brand refresh.

Role: Art Direction, Photography Direction, UX/UI, Design + Production
Produced at Lucid Fusion // Creative Director: Adrienne Williamson