Lucini Italia

Being a part of California Olive Ranch family of brands, Lucini Italia's line of pantry essentials come from a long tradition of good Italian cooking. Opposite to California Olive Ranch, Lucini Italia resonates with more experienced chefs and culinary experts by offering both exceptional taste and culinary perfection. This time I was challenged to expand on their existing brand by revamping their digital presence, and improve the usability for a mature, epicurean demographic.

Role: UX Design + Strategy, Wireframing, Prototyping, Creative Direction, Design + Production
Produced at VaynerCommerce

Check it out live at luciniitalia.com