Project X

Unused visual concepts for a branch of a larger online retailer site focusing mainly on technology products. Their plan was to utilize modern design trends to better cater to their tech-savvy, design-aware demographic while pulling data from search history and surveys to create a more personalized “Find My Style” shopping experience.

Role: Art Direction, Content Creation, Design + Production
Produced at Lucid Fusion // Creative Director: Adrienne Williamson