The Hundreds

Inspired by California culture (including punk, hip-hop, skateboarding and surfing), the goal for The Hundreds was to thoughtfully showcase their social merchandising site into two parts: an online magazine and an online shop. The aim was to revamp the blog experience by incorporating shoppable content and streamline the checkout process. By making their blog clickable and shoppable, we were able to make The Hundreds an efficient path to purchase for their faithful consumers.

Role: Art Direction, UX/UI, Design + Production
Produced at Lucid Fusion // Creative Director: Adrienne Williamson