Windsor

Best known for their prom formal wear and contemporary fashion, Windsor was looking to transform their online presence into a truly lookbook-inspired, customer-centric retail experience. The main objective for the site was to reenvision the way a modern user would shop for something as personal as a prom dress and ensure that they are at the heart of every feature built into the online store.

We explored custom features, such as style comparison tools, auto-paired accessorization, and a shoppable lookbook, to help guide the user to finding their personal style.

Role: UX/UI Design, Wireframing, Protoyping, Art Direction, Design + Production
Produced at Lucid Fusion // Creative Director: Adrienne Williamson