https://tishawiththelonglastname.com TISHA BOONYAWATANA Sun, 18 Apr 2021 09:43:52 +0000 https://tishawiththelonglastname.com en https://tishawiththelonglastname.com/DESIGN-2 Thu, 04 Apr 2019 22:23:12 +0000 TISHA BOONYAWATANA https://tishawiththelonglastname.com/DESIGN-2 https://tishawiththelonglastname.com/In-the-Works Sun, 18 Apr 2021 09:43:52 +0000 TISHA BOONYAWATANA https://tishawiththelonglastname.com/In-the-Works In the Works Recent projects currently in development. Due to NDA, I'm unable to share the details of these projects publicly, but if you would like to hear about my experience, contact me at: tishabooya@gmail.com <img width="1443" height="1443" width_o="1443" height_o="1443" data-src="https://freight.cargo.site/t/original/i/299d778636b28965a6df88186f456287229000d2a191c82fb9dbcd4eaa9804d1/OSEA.png" data-mid="233742730" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/299d778636b28965a6df88186f456287229000d2a191c82fb9dbcd4eaa9804d1/OSEA.png" /> OSEA Malibu Site revamp for a high-quality, clean, vegan skincare brand.&nbsp;In collaboration with Margarita Velazquez. Roles: Experience Strategy, Visual UI Design + Production, Prototyping,&nbsp; Design Systems Agency: BVA <img width="1443" height="1443" width_o="1443" height_o="1443" data-src="https://freight.cargo.site/t/original/i/4ef717292cc9592c1ebb4f655c59a9bb3ff40191d1d964fc50f378b297eb1b24/Netflix.png" data-mid="233742733" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/4ef717292cc9592c1ebb4f655c59a9bb3ff40191d1d964fc50f378b297eb1b24/Netflix.png" /> Netflix This project was completed during my current gig at BVA. In collaboration with Mark Oxier, Adrienne Williamson, and Charlie Francis. Roles: Experience Strategy, Visual Design, Interaction Design Agency: BVA <img width="1443" height="1443" width_o="1443" height_o="1443" data-src="https://freight.cargo.site/t/original/i/6ded823229776fe69c6ebc5fe26d916269c8adc12559b9d12ac5be728ae0aeb2/y-d.png" data-mid="233742745" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/6ded823229776fe69c6ebc5fe26d916269c8adc12559b9d12ac5be728ae0aeb2/y-d.png" /> Year &amp; Day An online refresh to elevate their e-commerce experience, bringing a refined and seamless way for customers shop. In collaboration with Margarita Velazquez. Roles: Experience Strategy, Digital Art Direction, Visual Design + Production, Prototyping and UX Research, Design Systems Agency: BVA <img width="1400" height="1050" width_o="1400" height_o="1050" data-src="https://freight.cargo.site/t/original/i/fa71a5e2b31458c979c5cee562c50390ac2ad322ca454612515ed93fb48cf70e/PitViper_Logo.gif" data-mid="105633259" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/fa71a5e2b31458c979c5cee562c50390ac2ad322ca454612515ed93fb48cf70e/PitViper_Logo.gif" /> Pit Viper An exclusive microsite for Pit Viper Sunglasses. In collaboration with Mark Oxier. Roles: Experience Strategy, Art Direction, Visual Design, Interaction Design, Prototyping Agency: BVA https://tishawiththelonglastname.com/Flow-Hydration Fri, 05 Apr 2019 08:17:53 +0000 TISHA BOONYAWATANA https://tishawiththelonglastname.com/Flow-Hydration &nbsp; Flow Hydration Flow Alkaline Spring Water is a premium, naturally alkaline spring water brand from Canada. Though recent newcomers to the industry, Flow had rapidly established a strong brand identity. I was assigned to take their new brand and concept a new design direction across an all-new online store. Above all, the experience needed to educate the user about Flow’s commitment to making a greater impact to our bodies, communities, and the environment, while encompassing the fun, vibrant celebration of health and life that is the hallmark of Flow's brand. Role: Art Direction, Content Creation, Design + ProductionProduced at Lucid Fusion // Creative Director: Adrienne Williamson <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/eedd6ea3d1ee151bfb1fa087e57ebb323cfded8d6c53bf1a9eec88c74a8c9a9c/FlowHydra_0.jpg" data-mid="45039517" border="0" src="https://freight.cargo.site/w/1000/i/eedd6ea3d1ee151bfb1fa087e57ebb323cfded8d6c53bf1a9eec88c74a8c9a9c/FlowHydra_0.jpg" /><img width="2560" height="1592" width_o="2560" height_o="1592" data-src="https://freight.cargo.site/t/original/i/548d928378256edde949c8735aae063442114a2d5d9709c427002fe4c96e156d/FlowHydra_4.jpg" data-mid="45039521" border="0" src="https://freight.cargo.site/w/1000/i/548d928378256edde949c8735aae063442114a2d5d9709c427002fe4c96e156d/FlowHydra_4.jpg" /><img width="2560" height="1986" width_o="2560" height_o="1986" data-src="https://freight.cargo.site/t/original/i/85148250fa36a9dda5ec9f1d13d052169cf4e949c2c9d4c249bcc5531c536bda/FlowHydra_1.jpg" data-mid="45039518" border="0" src="https://freight.cargo.site/w/1000/i/85148250fa36a9dda5ec9f1d13d052169cf4e949c2c9d4c249bcc5531c536bda/FlowHydra_1.jpg" /><img width="2560" height="1592" width_o="2560" height_o="1592" data-src="https://freight.cargo.site/t/original/i/34899948f506d1d9bbaddb24b64d8dd2c03318bb76e27c038854f054efba14cc/FlowHydra_2.jpg" data-mid="45039519" border="0" src="https://freight.cargo.site/w/1000/i/34899948f506d1d9bbaddb24b64d8dd2c03318bb76e27c038854f054efba14cc/FlowHydra_2.jpg" /><img width="2560" height="2145" width_o="2560" height_o="2145" data-src="https://freight.cargo.site/t/original/i/3526a5a7c600eb25d41e7f1e6371000515b0e1295b75e41a29a7a760eb357000/FlowHydra_6.jpg" data-mid="45039523" border="0" src="https://freight.cargo.site/w/1000/i/3526a5a7c600eb25d41e7f1e6371000515b0e1295b75e41a29a7a760eb357000/FlowHydra_6.jpg" /> <img width="2560" height="1592" width_o="2560" height_o="1592" data-src="https://freight.cargo.site/t/original/i/63dea52a42ea9275e73b7ce3b45f23cc754b87b376c1dc20e603b673dcf61dc7/FlowHydra_7.jpg" data-mid="45039524" border="0" src="https://freight.cargo.site/w/1000/i/63dea52a42ea9275e73b7ce3b45f23cc754b87b376c1dc20e603b673dcf61dc7/FlowHydra_7.jpg" /><img width="2560" height="2665" width_o="2560" height_o="2665" data-src="https://freight.cargo.site/t/original/i/55eebaf94f256f3f7520fcadf3769f4ea8658bedfe8f52e5094a3eb62f11e445/FlowHydra_5.jpg" data-mid="45039522" border="0" src="https://freight.cargo.site/w/1000/i/55eebaf94f256f3f7520fcadf3769f4ea8658bedfe8f52e5094a3eb62f11e445/FlowHydra_5.jpg" /><img width="2560" height="2049" width_o="2560" height_o="2049" data-src="https://freight.cargo.site/t/original/i/fb36e71fe64aefe58a59675ef17bf0d768db2951c6e1e49948d7b1c8217fc85e/FlowHydra_8.jpg" data-mid="45039525" border="0" src="https://freight.cargo.site/w/1000/i/fb36e71fe64aefe58a59675ef17bf0d768db2951c6e1e49948d7b1c8217fc85e/FlowHydra_8.jpg" /><img width="2560" height="1530" width_o="2560" height_o="1530" data-src="https://freight.cargo.site/t/original/i/ed06feee81815f11d6eb8265f9c197dde0c67c53850b7676b4235adafbb38c3d/FlowHydra_A.jpg" data-mid="45039527" border="0" src="https://freight.cargo.site/w/1000/i/ed06feee81815f11d6eb8265f9c197dde0c67c53850b7676b4235adafbb38c3d/FlowHydra_A.jpg" /><img width="2560" height="1530" width_o="2560" height_o="1530" data-src="https://freight.cargo.site/t/original/i/ec94c9edf5f34a468ed0ea6add7542e0706a6035f78f32c86c30ba4576989dae/FlowHydra_B.jpg" data-mid="45039528" border="0" src="https://freight.cargo.site/w/1000/i/ec94c9edf5f34a468ed0ea6add7542e0706a6035f78f32c86c30ba4576989dae/FlowHydra_B.jpg" /><img width="2560" height="1530" width_o="2560" height_o="1530" data-src="https://freight.cargo.site/t/original/i/cf96355c8d5f1f3c70211f878b6bffca8c9771126198f1b5c627051703e8a511/FlowHydra_C.jpg" data-mid="45039529" border="0" src="https://freight.cargo.site/w/1000/i/cf96355c8d5f1f3c70211f878b6bffca8c9771126198f1b5c627051703e8a511/FlowHydra_C.jpg" /><img width="2560" height="1530" width_o="2560" height_o="1530" data-src="https://freight.cargo.site/t/original/i/61eb5217f3ed2dbc5254d21a9b077ee94a84c29414a2a3357982ac2fe422a680/FlowHydra_D.jpg" data-mid="45039530" border="0" src="https://freight.cargo.site/w/1000/i/61eb5217f3ed2dbc5254d21a9b077ee94a84c29414a2a3357982ac2fe422a680/FlowHydra_D.jpg" /> MORE PROJECTS https://tishawiththelonglastname.com/California-Olive-Ranch Sat, 15 Aug 2020 11:26:59 +0000 TISHA BOONYAWATANA https://tishawiththelonglastname.com/California-Olive-Ranch California Olive Ranch Ranked as a trusted brand by chefs and experts, California Olive Ranch is hailed as a perfect gateway brand to the Extra Virgin Olive Oil (EVOO) world with their extensive line of "beginner olive oils". Knowing that COR's users are primarily new chefs and dabbler homecooks, the goal was to implement an educational experience, and reflect the EVOO enthusiast in alignment with the brand.&nbsp;Users can shop for the right cooking oils using features such as filtering by cooking use or flavor intensity. Instead of overwhelming or intimidating a user with knowledge, we want the site to appear welcoming, friendly, and vibrant with life.&nbsp; Role: UX Design + Strategy, Wireframing, Prototyping, Art Direction, Design + ProductionProduced at VaynerCommerceCheck it out live at californiaoliveranch.com <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7e0e950650d6f1fd505a9688b56fbd98cd58924f67e46a7a8159580013094e73/COR_0.jpg" data-mid="80041287" border="0" src="https://freight.cargo.site/w/1000/i/7e0e950650d6f1fd505a9688b56fbd98cd58924f67e46a7a8159580013094e73/COR_0.jpg" /><img width="2560" height="1592" width_o="2560" height_o="1592" data-src="https://freight.cargo.site/t/original/i/73451c34ce2ed01283aa5d7e4654cd7c50398fa0ad43aaad8b97a96bd7340307/COR_1.jpg" data-mid="80041288" border="0" src="https://freight.cargo.site/w/1000/i/73451c34ce2ed01283aa5d7e4654cd7c50398fa0ad43aaad8b97a96bd7340307/COR_1.jpg" /><img width="2560" height="1858" width_o="2560" height_o="1858" data-src="https://freight.cargo.site/t/original/i/62203c0857cacd5d66969f24b6bf078f77c1c29cb3a2c24883a8366c29928043/COR_2.jpg" data-mid="80042348" border="0" src="https://freight.cargo.site/w/1000/i/62203c0857cacd5d66969f24b6bf078f77c1c29cb3a2c24883a8366c29928043/COR_2.jpg" /><img width="2560" height="1592" width_o="2560" height_o="1592" data-src="https://freight.cargo.site/t/original/i/5e2c2b53bbdb21a546ca2b36e3369f68feb7567fab576cea273caa44492ec200/COR_3.jpg" data-mid="80041290" border="0" src="https://freight.cargo.site/w/1000/i/5e2c2b53bbdb21a546ca2b36e3369f68feb7567fab576cea273caa44492ec200/COR_3.jpg" /><img width="2560" height="5147" width_o="2560" height_o="5147" data-src="https://freight.cargo.site/t/original/i/07f77b515eca02fb57509b8adf51ed6b91f8eed82e2d41661c10ad5972cdee27/COR_4.jpg" data-mid="80041291" border="0" src="https://freight.cargo.site/w/1000/i/07f77b515eca02fb57509b8adf51ed6b91f8eed82e2d41661c10ad5972cdee27/COR_4.jpg" /><img width="2560" height="2220" width_o="2560" height_o="2220" data-src="https://freight.cargo.site/t/original/i/d51ea3a44d4303062d9047a0106a0bdbcd18712e623098a8d5e161afe7f4e887/COR_5.jpg" data-mid="80041292" border="0" src="https://freight.cargo.site/w/1000/i/d51ea3a44d4303062d9047a0106a0bdbcd18712e623098a8d5e161afe7f4e887/COR_5.jpg" /> Check it out live at californiaoliveranch.com MORE PROJECTS https://tishawiththelonglastname.com/Volcom Wed, 19 Jun 2019 18:53:27 +0000 TISHA BOONYAWATANA https://tishawiththelonglastname.com/Volcom Volcom Founded in 1991, Volcom is a global lifestyle brand that exemplifies bold, progressive ideals and the philosophy of opposition to conventional ways. When they were looking to migrate their store to Shopify, I worked closely with the team to ensure that designs remained faithful to their previous site, and that the overall UX transitioned seamlessly into the new platform. Being familiar with the platform, I helped rethink UX and redesign their shop features to be more compatible to Shopify. Since the brand has built their reputation as a leader in the unconventional, it was important to provide plenty of layout variations for easy site customization. In addition, we were able to make Volcom an efficient path to purchase for their faithful consumers by making their blog clickable and shoppable. Role: UX Design, Design + ProductionProduced at Lucid Fusion // Creative Director: Adrienne WilliamsonCheck it out live at volcom.com <img width="2500" height="1309" width_o="2500" height_o="1309" data-src="https://freight.cargo.site/t/original/i/127b3abf63234aef19b0c157811aec72b058d6c31c1ddeab5d2530cabee13e7e/Volcom_0.jpg" data-mid="45157938" border="0" src="https://freight.cargo.site/w/1000/i/127b3abf63234aef19b0c157811aec72b058d6c31c1ddeab5d2530cabee13e7e/Volcom_0.jpg" /><img width="2560" height="1700" width_o="2560" height_o="1700" data-src="https://freight.cargo.site/t/original/i/8e97cf93a86e2dc33259aa4a03fe1a8df8633e20d67ef6614100ef35ac133166/Volcom_1.jpg" data-mid="45157940" border="0" src="https://freight.cargo.site/w/1000/i/8e97cf93a86e2dc33259aa4a03fe1a8df8633e20d67ef6614100ef35ac133166/Volcom_1.jpg" /><img width="2500" height="2803" width_o="2500" height_o="2803" data-src="https://freight.cargo.site/t/original/i/0df92e3e0799f59e90c018866a199339f85e714fa6bff822985a065264c3631b/Volcom_2.jpg" data-mid="45157941" border="0" src="https://freight.cargo.site/w/1000/i/0df92e3e0799f59e90c018866a199339f85e714fa6bff822985a065264c3631b/Volcom_2.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e39977c70869f77af285797f672196bf0e05f20067cfb4d9e039de05264085e4/Volcom_3.jpg" data-mid="45157942" border="0" src="https://freight.cargo.site/w/1000/i/e39977c70869f77af285797f672196bf0e05f20067cfb4d9e039de05264085e4/Volcom_3.jpg" /><img width="2500" height="2170" width_o="2500" height_o="2170" data-src="https://freight.cargo.site/t/original/i/bcae4ce57550616931bc6e4d566e12bca377910ae6a34a601234b2db701b5751/Volcom_4.jpg" data-mid="45157943" border="0" src="https://freight.cargo.site/w/1000/i/bcae4ce57550616931bc6e4d566e12bca377910ae6a34a601234b2db701b5751/Volcom_4.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ab656bd9c9add12ffe81d10cd9ad0e3f80fe5633b636e2295755fd04862fa819/Volcom_5.jpg" data-mid="45157944" border="0" src="https://freight.cargo.site/w/1000/i/ab656bd9c9add12ffe81d10cd9ad0e3f80fe5633b636e2295755fd04862fa819/Volcom_5.jpg" /><img width="2560" height="1442" width_o="2560" height_o="1442" data-src="https://freight.cargo.site/t/original/i/e77fdf8e5a11ad0d8368f781a8bbee225a7ffe2f6f71208693c09a9fe78ede30/Volcom_6.jpg" data-mid="45157945" border="0" src="https://freight.cargo.site/w/1000/i/e77fdf8e5a11ad0d8368f781a8bbee225a7ffe2f6f71208693c09a9fe78ede30/Volcom_6.jpg" /> Check it out live at volcom.com MORE PROJECTS https://tishawiththelonglastname.com/Lucini-Italia Sat, 15 Aug 2020 10:26:24 +0000 TISHA BOONYAWATANA https://tishawiththelonglastname.com/Lucini-Italia Lucini Italia Being a part of California Olive Ranch family of brands, Lucini Italia's line of pantry essentials come from a long tradition of good Italian cooking. Opposite to California Olive Ranch, Lucini Italia resonates with more experienced chefs and culinary experts by offering both exceptional taste and culinary perfection. This time I was challenged to expand on their existing brand by revamping their digital presence, and improve the usability for a mature, epicurean demographic. Role: UX Design + Strategy, Wireframing, Prototyping, Creative Direction, Design + ProductionProduced at VaynerCommerceCheck it out live at luciniitalia.com <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9f1f7d9e19de73fb8e7a7ab9983d3b96abe74ede7266cb438830ac1354fb89c0/Luc_0.jpg" data-mid="80046751" border="0" src="https://freight.cargo.site/w/1000/i/9f1f7d9e19de73fb8e7a7ab9983d3b96abe74ede7266cb438830ac1354fb89c0/Luc_0.jpg" /><img width="2560" height="1700" width_o="2560" height_o="1700" data-src="https://freight.cargo.site/t/original/i/bf43bf0a4fcb7fa0b72482a98d831ff1c2ee6af6d714b0f3fe3114fa7519473f/Luc_1.jpg" data-mid="80046501" border="0" src="https://freight.cargo.site/w/1000/i/bf43bf0a4fcb7fa0b72482a98d831ff1c2ee6af6d714b0f3fe3114fa7519473f/Luc_1.jpg" /><img width="2560" height="5270" width_o="2560" height_o="5270" data-src="https://freight.cargo.site/t/original/i/1bed93747ac3b95b88f3cd1978226aa2ba94f0b5ed9c6a682dfe301ddb7b0b10/Luc_2.jpg" data-mid="80046502" border="0" src="https://freight.cargo.site/w/1000/i/1bed93747ac3b95b88f3cd1978226aa2ba94f0b5ed9c6a682dfe301ddb7b0b10/Luc_2.jpg" /><img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c18126a28f8cbd6f6d6ecf68e68406f39af27853e0e6b8557caa0d0050c4e00b/Luc_3.jpg" data-mid="80046503" border="0" src="https://freight.cargo.site/w/1000/i/c18126a28f8cbd6f6d6ecf68e68406f39af27853e0e6b8557caa0d0050c4e00b/Luc_3.jpg" /><img width="2560" height="2749" width_o="2560" height_o="2749" data-src="https://freight.cargo.site/t/original/i/d9a1193927e5e93452d06676778b4ee3de24a038c5ccb3bfad519d2766673c40/Luc_4.jpg" data-mid="80046504" border="0" src="https://freight.cargo.site/w/1000/i/d9a1193927e5e93452d06676778b4ee3de24a038c5ccb3bfad519d2766673c40/Luc_4.jpg" /> Check it out live at luciniitalia.com MORE PROJECTS https://tishawiththelonglastname.com/J-R-Watkins Thu, 04 Apr 2019 05:08:35 +0000 TISHA BOONYAWATANA https://tishawiththelonglastname.com/J-R-Watkins J.R. Watkins As a trusted brand since 1868, J.R. Watkins had plans to create a brand new site that focused solely on their home and body line. I was tasked to work closely with the client to introduce a new shopping experience that would encompass the brand's ideology of using high performing, natural, and eco-friendly ingredients. Keeping their site updated and exciting is key. Gotta look fresh! I was heavily involved in leading UX exploration, concept designs, art direction and production, all the way through to overseeing execution and development. In the end, we created a site with a clean, streamlined shopping process, and a new brand refresh. Role: Art Direction, Photography Direction, UX/UI, Design + ProductionProduced at Lucid Fusion // Creative Director: Adrienne Williamson <img width="2560" height="1937" width_o="2560" height_o="1937" data-src="https://freight.cargo.site/t/original/i/14c5cd44f95dcc9c3710a4d4ae6e52662bfba27ade868ec728a2b103ac903f1f/JRW_0.jpg" data-mid="45019325" border="0" src="https://freight.cargo.site/w/1000/i/14c5cd44f95dcc9c3710a4d4ae6e52662bfba27ade868ec728a2b103ac903f1f/JRW_0.jpg" /><img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/25e28fa37c34dd4f29de8035ab544aa413f40b2e5080541937ed960c5d9c2935/JRW_1.jpg" data-mid="45019326" border="0" src="https://freight.cargo.site/w/1000/i/25e28fa37c34dd4f29de8035ab544aa413f40b2e5080541937ed960c5d9c2935/JRW_1.jpg" /><img width="2560" height="3996" width_o="2560" height_o="3996" data-src="https://freight.cargo.site/t/original/i/87a65558a352a511c10e688c964270d66dcf518fa73be23fb01b80b936ef8ded/JRW_2.jpg" data-mid="45021240" border="0" src="https://freight.cargo.site/w/1000/i/87a65558a352a511c10e688c964270d66dcf518fa73be23fb01b80b936ef8ded/JRW_2.jpg" /><img width="2560" height="1789" width_o="2560" height_o="1789" data-src="https://freight.cargo.site/t/original/i/0589cba289e73806bc21a9cdc14303831148b8424f199dac2c5ab1c33050da76/JRW_5.jpg" data-mid="45020465" border="0" src="https://freight.cargo.site/w/1000/i/0589cba289e73806bc21a9cdc14303831148b8424f199dac2c5ab1c33050da76/JRW_5.jpg" /><img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0b51a8f5be43f23739f89267273ae3492c0653229e43a59cd1a640279d22dd58/JRW_3.jpg" data-mid="45019328" border="0" src="https://freight.cargo.site/w/1000/i/0b51a8f5be43f23739f89267273ae3492c0653229e43a59cd1a640279d22dd58/JRW_3.jpg" /><img width="2560" height="2071" width_o="2560" height_o="2071" data-src="https://freight.cargo.site/t/original/i/d518417b0944d236af0a1ad9ff02e7050fb6eb042dc1e9d0f1f8db99bac60421/JRW_4.jpg" data-mid="45021214" border="0" src="https://freight.cargo.site/w/1000/i/d518417b0944d236af0a1ad9ff02e7050fb6eb042dc1e9d0f1f8db99bac60421/JRW_4.jpg" /><img width="2560" height="1793" width_o="2560" height_o="1793" data-src="https://freight.cargo.site/t/original/i/0ceb1e49a6d56788e7f58ae243837cc05bbc97c28b43177f4974ef8ba2d34026/JRW_6.jpg" data-mid="45020466" border="0" src="https://freight.cargo.site/w/1000/i/0ceb1e49a6d56788e7f58ae243837cc05bbc97c28b43177f4974ef8ba2d34026/JRW_6.jpg" /> MORE PROJECTS https://tishawiththelonglastname.com/The-Hundreds Wed, 19 Jun 2019 18:54:28 +0000 TISHA BOONYAWATANA https://tishawiththelonglastname.com/The-Hundreds The Hundreds Inspired by California culture (including punk, hip-hop, skateboarding and surfing), the goal for The Hundreds was to thoughtfully showcase their social merchandising site into two parts: an online magazine and an online shop. The aim was to revamp the blog experience by incorporating shoppable content and streamline the checkout process. By making their blog clickable and shoppable, we were able to make The Hundreds an efficient path to purchase for their faithful consumers. Role: Art Direction, UX/UI, Design + ProductionProduced at Lucid Fusion // Creative Director: Adrienne Williamson Check it out live at thehundreds.com <img width="2560" height="1400" width_o="2560" height_o="1400" data-src="https://freight.cargo.site/t/original/i/25c89eaeebbb06231f4911292c8fa76402a340fff8f5ad4b59f3a98109835326/TheHundreds_0.jpg" data-mid="45113975" border="0" src="https://freight.cargo.site/w/1000/i/25c89eaeebbb06231f4911292c8fa76402a340fff8f5ad4b59f3a98109835326/TheHundreds_0.jpg" /><img width="2560" height="1300" width_o="2560" height_o="1300" data-src="https://freight.cargo.site/t/original/i/dc6e72cba1189a7dd88bcb18eec9f07a6aa9552efb48f9dd5f6fa00f04e784b0/TheHundreds_1.jpg" data-mid="45114121" border="0" src="https://freight.cargo.site/w/1000/i/dc6e72cba1189a7dd88bcb18eec9f07a6aa9552efb48f9dd5f6fa00f04e784b0/TheHundreds_1.jpg" /><img width="2560" height="1835" width_o="2560" height_o="1835" data-src="https://freight.cargo.site/t/original/i/3f1147a70afccea9e8a90b86d97476aa0ddae7608090a0f6480089bfd6cef9e0/TheHundreds_2.jpg" data-mid="45113977" border="0" src="https://freight.cargo.site/w/1000/i/3f1147a70afccea9e8a90b86d97476aa0ddae7608090a0f6480089bfd6cef9e0/TheHundreds_2.jpg" /><img width="2560" height="1840" width_o="2560" height_o="1840" data-src="https://freight.cargo.site/t/original/i/6cdadfd909be4b5aa4c2808b2bc6e73fd0a998e6540f2fd1424b335146e31845/TheHundreds_3.jpg" data-mid="45113978" border="0" src="https://freight.cargo.site/w/1000/i/6cdadfd909be4b5aa4c2808b2bc6e73fd0a998e6540f2fd1424b335146e31845/TheHundreds_3.jpg" /><img width="2560" height="2750" width_o="2560" height_o="2750" data-src="https://freight.cargo.site/t/original/i/58dff00a6f2ea9a72cc30313f116a1e235ae991d7d8fccfb8774c99ee0a157fb/TheHundreds_4.jpg" data-mid="45113979" border="0" src="https://freight.cargo.site/w/1000/i/58dff00a6f2ea9a72cc30313f116a1e235ae991d7d8fccfb8774c99ee0a157fb/TheHundreds_4.jpg" /> Check it out live at thehundreds.com MORE PROJECTS https://tishawiththelonglastname.com/simplehuman Thu, 04 Apr 2019 22:25:57 +0000 TISHA BOONYAWATANA https://tishawiththelonglastname.com/simplehuman simplehuman simplehuman has become the leader in creating high-end everyday tools for efficient living by focusing on design, durability, and technology. I was tasked to provide new design concepts for their online store. The challenge was to create a more streamlined user flow while expanding on simplehuman's minimalist aesthetic, and explore a dark-themed digital environment with their brand. Role: Art Direction, Concept UI/UX Design, Design + ProductionProduced at Lucid Fusion // Creative Director: Adrienne Williamson <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/749d6a668129971f664d5f0a2e7d2fc54e4ceb3871a91c5bee07d38719003c1a/SIMPLEHUMAN_0.jpg" data-mid="45084904" border="0" src="https://freight.cargo.site/w/1000/i/749d6a668129971f664d5f0a2e7d2fc54e4ceb3871a91c5bee07d38719003c1a/SIMPLEHUMAN_0.jpg" /><img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/77bf3091bdfd5efee36b1154403f250cd305d8a204d9c6ed74e9b791b9e7e4fc/SIMPLEHUMAN_1.jpg" data-mid="45084905" border="0" src="https://freight.cargo.site/w/1000/i/77bf3091bdfd5efee36b1154403f250cd305d8a204d9c6ed74e9b791b9e7e4fc/SIMPLEHUMAN_1.jpg" /><img width="2560" height="3404" width_o="2560" height_o="3404" data-src="https://freight.cargo.site/t/original/i/4d91b8f951778550cd171d3a748957eec9276fc594e5d9c26bd7bd77f95a16c3/SIMPLEHUMAN_2.jpg" data-mid="45084906" border="0" src="https://freight.cargo.site/w/1000/i/4d91b8f951778550cd171d3a748957eec9276fc594e5d9c26bd7bd77f95a16c3/SIMPLEHUMAN_2.jpg" /><img width="2560" height="3847" width_o="2560" height_o="3847" data-src="https://freight.cargo.site/t/original/i/7bd7de0d42b15262e79a530e762090ed8aabf5fe5de3ef78ce40153b6f06dcd6/SIMPLEHUMAN_3.jpg" data-mid="45084907" border="0" src="https://freight.cargo.site/w/1000/i/7bd7de0d42b15262e79a530e762090ed8aabf5fe5de3ef78ce40153b6f06dcd6/SIMPLEHUMAN_3.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/db4e6a458c7f9f4b4e2078d445c142371c3fd0fc5cad6c6a7698cd34bba657f7/SIMPLEHUMAN_4.jpg" data-mid="45084908" border="0" src="https://freight.cargo.site/w/1000/i/db4e6a458c7f9f4b4e2078d445c142371c3fd0fc5cad6c6a7698cd34bba657f7/SIMPLEHUMAN_4.jpg" /><img width="2560" height="1446" width_o="2560" height_o="1446" data-src="https://freight.cargo.site/t/original/i/a0b7243a6072efe06474082f16aaece2edecd885e166e83ed84aa7db6ad16423/SIMPLEHUMAN_A.jpg" data-mid="45084909" border="0" src="https://freight.cargo.site/w/1000/i/a0b7243a6072efe06474082f16aaece2edecd885e166e83ed84aa7db6ad16423/SIMPLEHUMAN_A.jpg" /><img width="2560" height="1446" width_o="2560" height_o="1446" data-src="https://freight.cargo.site/t/original/i/67cdd7db95f6f0e32a46795e1d40354e81cc29fb57cc848708727b87016f47c6/SIMPLEHUMAN_B.jpg" data-mid="45084910" border="0" src="https://freight.cargo.site/w/1000/i/67cdd7db95f6f0e32a46795e1d40354e81cc29fb57cc848708727b87016f47c6/SIMPLEHUMAN_B.jpg" /><img width="2560" height="1446" width_o="2560" height_o="1446" data-src="https://freight.cargo.site/t/original/i/2379e3613c4e33307d7d7100d73940a39f52f33438cf677e8ce41c91d4ae6d6f/SIMPLEHUMAN_C.jpg" data-mid="45084911" border="0" src="https://freight.cargo.site/w/1000/i/2379e3613c4e33307d7d7100d73940a39f52f33438cf677e8ce41c91d4ae6d6f/SIMPLEHUMAN_C.jpg" /><img width="2560" height="1448" width_o="2560" height_o="1448" data-src="https://freight.cargo.site/t/original/i/cd154c069d5f915675faef2cdba3e3bdc61a4d8a29132dea89a562d57c5911ba/SIMPLEHUMAN_D.jpg" data-mid="45084912" border="0" src="https://freight.cargo.site/w/1000/i/cd154c069d5f915675faef2cdba3e3bdc61a4d8a29132dea89a562d57c5911ba/SIMPLEHUMAN_D.jpg" /> MORE PROJECTS https://tishawiththelonglastname.com/Windsor Mon, 08 Apr 2019 09:38:03 +0000 TISHA BOONYAWATANA https://tishawiththelonglastname.com/Windsor Windsor Best known for their prom formal wear and contemporary fashion, Windsor was looking to transform their online presence into a truly lookbook-inspired, customer-centric retail experience. The main objective for the site was to reenvision the way a modern user would shop for something as personal as a prom dress and ensure that they are at the heart of every feature built into the online store. We explored custom features, such as style comparison tools, auto-paired accessorization, and a shoppable lookbook, to help guide the user to finding their personal style. Role: UX/UI Design, Wireframing, Protoyping, Art Direction, Design + ProductionProduced at Lucid Fusion // Creative Director: Adrienne Williamson<img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/40ef644346103b63fa6c6753863421934fa10bd43b4f493b69289df9ad382533/WINDSOR_00.jpg" data-mid="46322625" border="0" src="https://freight.cargo.site/w/1000/i/40ef644346103b63fa6c6753863421934fa10bd43b4f493b69289df9ad382533/WINDSOR_00.jpg" /> PHASE 1 DESIGN CONCEPTS + UX EXPLORATION ________________ <img width="2560" height="4390" width_o="2560" height_o="4390" data-src="https://freight.cargo.site/t/original/i/391a8b60af32e19000cb6cbc08fb8d900f87e16fd703802fb7caca2f9dfce647/WINDSOR_01.jpg" data-mid="46322626" border="0" src="https://freight.cargo.site/w/1000/i/391a8b60af32e19000cb6cbc08fb8d900f87e16fd703802fb7caca2f9dfce647/WINDSOR_01.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/72a12b188ddbd8be5976761b48890860e2ac73b284e138d5fd4ed05807da3c01/WINDSOR_02.jpg" data-mid="46322627" border="0" src="https://freight.cargo.site/w/1000/i/72a12b188ddbd8be5976761b48890860e2ac73b284e138d5fd4ed05807da3c01/WINDSOR_02.jpg" /><img width="2560" height="2393" width_o="2560" height_o="2393" data-src="https://freight.cargo.site/t/original/i/bd5887776d99c966a8a568528655e50c3027fe11e9746731eb20d45c2ee34e58/WINDSOR_03.jpg" data-mid="46322628" border="0" src="https://freight.cargo.site/w/1000/i/bd5887776d99c966a8a568528655e50c3027fe11e9746731eb20d45c2ee34e58/WINDSOR_03.jpg" /><img width="2560" height="1664" width_o="2560" height_o="1664" data-src="https://freight.cargo.site/t/original/i/cf3bc503f834134e773f4cd6f055e5606b83ac2e8394a8887215bd6bcfa5aab4/WINDSOR_04.jpg" data-mid="46322810" border="0" src="https://freight.cargo.site/w/1000/i/cf3bc503f834134e773f4cd6f055e5606b83ac2e8394a8887215bd6bcfa5aab4/WINDSOR_04.jpg" /><img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/96a78f4af0512c494f61f949793a39a48eb801f2b3cf04e4f4724215e5c1478b/WINDSOR_05_before.jpg" data-mid="46322630" border="0" src="https://freight.cargo.site/w/1000/i/96a78f4af0512c494f61f949793a39a48eb801f2b3cf04e4f4724215e5c1478b/WINDSOR_05_before.jpg" /><img width="2560" height="1804" width_o="2560" height_o="1804" data-src="https://freight.cargo.site/t/original/i/0b55b1becb5fce9434d6ce1791064ecc2ae9c31758df9afa725ee4bee840c9e1/WINDSOR_06_after.jpg" data-mid="46322631" border="0" src="https://freight.cargo.site/w/1000/i/0b55b1becb5fce9434d6ce1791064ecc2ae9c31758df9afa725ee4bee840c9e1/WINDSOR_06_after.jpg" /> FINAL DESIGN + EXECUTION________________ <img width="2560" height="3686" width_o="2560" height_o="3686" data-src="https://freight.cargo.site/t/original/i/d98e617fb2fe9c960c95243e46ffcfd2c35260453d704f564b2069a9d4d3e3fd/WINDSOR_07.jpg" data-mid="47028446" border="0" src="https://freight.cargo.site/w/1000/i/d98e617fb2fe9c960c95243e46ffcfd2c35260453d704f564b2069a9d4d3e3fd/WINDSOR_07.jpg" /><img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3c38ab18a66efab0f7dc5cced296ccf9d6da93bd8b8d68d7fcce6526d075d1cf/WINDSOR_08.jpg" data-mid="47028447" border="0" src="https://freight.cargo.site/w/1000/i/3c38ab18a66efab0f7dc5cced296ccf9d6da93bd8b8d68d7fcce6526d075d1cf/WINDSOR_08.jpg" /><img width="2560" height="3168" width_o="2560" height_o="3168" data-src="https://freight.cargo.site/t/original/i/bc95408e011772323d6acd3917f76a5c36a65957c8d1ab2ee96f8602c9a3fe89/WINDSOR_09.jpg" data-mid="47028692" border="0" src="https://freight.cargo.site/w/1000/i/bc95408e011772323d6acd3917f76a5c36a65957c8d1ab2ee96f8602c9a3fe89/WINDSOR_09.jpg" /><img width="2560" height="1716" width_o="2560" height_o="1716" data-src="https://freight.cargo.site/t/original/i/aedac078720affc1695fce95a990aed4d79e0449798a973428e868945d902c9d/WINDSOR_10.jpg" data-mid="47028547" border="0" src="https://freight.cargo.site/w/1000/i/aedac078720affc1695fce95a990aed4d79e0449798a973428e868945d902c9d/WINDSOR_10.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5fa84aae7389fc403347011334ea37071835448843e18b288f49b20e8f342408/WINDSOR_11.jpg" data-mid="47028694" border="0" src="https://freight.cargo.site/w/1000/i/5fa84aae7389fc403347011334ea37071835448843e18b288f49b20e8f342408/WINDSOR_11.jpg" /><img width="2560" height="5133" width_o="2560" height_o="5133" data-src="https://freight.cargo.site/t/original/i/89a71c039037a3388088341e72a071056cc9a236de0e8a422ad100d891aad658/WINDSOR_12.jpg" data-mid="47028695" border="0" src="https://freight.cargo.site/w/1000/i/89a71c039037a3388088341e72a071056cc9a236de0e8a422ad100d891aad658/WINDSOR_12.jpg" /> <img width="2560" height="1700" width_o="2560" height_o="1700" data-src="https://freight.cargo.site/t/original/i/d5d04edf281bd4466106413ad7b957810ea661f91a80669b21abf71e48d4eb4a/WINDSOR_13.jpg" data-mid="47028703" border="0" src="https://freight.cargo.site/w/1000/i/d5d04edf281bd4466106413ad7b957810ea661f91a80669b21abf71e48d4eb4a/WINDSOR_13.jpg" /> MORE PROJECTS