simplehuman

simplehuman has become the leader in creating high-end everyday tools for efficient living by focusing on design, durability, and technology. I was tasked to provide new design concepts for their online store. The challenge was to create a more streamlined user flow while expanding on simplehuman's minimalist aesthetic, and explore a dark-themed digital environment with their brand.

Role: Art Direction, Concept UI/UX Design, Design + Production
Produced at Lucid Fusion // Creative Director: Adrienne Williamson